2024 ROCKY MOUNTAIN ANNUAL CONFERENCE & PT EXPO

This session will delve into the advantages and strategies of adopting a cash-based physical therapy model. It will cover essential topics such as the definition and principles of cash-based PT, navigating time constraints, effective marketing, and patient education techniques. Additionally, financial management, including pricing strategies and cost control, will be discussed to ensure sustainability in practice. This comprehensive outline is designed to equip practitioners with the knowledge to revolutionize their practice beyond traditional insurance constraints.